Summary

After extensive experience in corporate America implementing, designing and executing marketing plans for several Fortune 500 companies, Scott had several life changing events that focused his skills and talents more locally.  The change could not have been a better one.  Scott successfully brings his extensive talent of marketing and increasing revenues for fortune 500 companies to local buyers and sellers of real estate in the Coast side area of San Mateo County.  The statistics prove his successful approach. 

Professional Experience

REALTOR, 2003-Current

Alain Pinel Realtors, Specializing in Rural and Ranch properties

Woodside, CA

• Buyers represented by Scott paid an average of 92% of asking, well under the area average of 96%.
• Sellers represented by Scott received 113% of their asking price, well over the area average of 92%
• Sold over $15M in real estate in the first two years

DIRECTOR, MARKET MANAGEMENT 2002-2003

Broadwing, a telecommunications company with over $2 Billion in annual sales. 

San Mateo, CA / Austin, TX

• Created the product P&L for the $30M Broadwing IP product line.
• Analyzed Pricing, Promotion for IP access, VPN, dial, IP video conferencing and managed network services, resulting in better product positioning and focus.
• Influenced Sales to successfully re-focus IP product sales efforts on higher bandwidth opportunities with higher EBITDA margins.
• Led Engineering and Finance to decrease Peering cost 92%.
• Completed full P&L analysis on all IP products, resulting in Broadwing exiting the wholesale dial business.

STRATEGIC CONSULTANT 2001

Stax Research A business analysis group and consulting firm specializing in short term projects. (Worked onsite for Tiara Networks now Tasman Networks, a router manufacturing company) 

San Jose, CA

• Assessed current market trends and provided strategic market direction.
• Performed market segmentation analysis resulting in a dramatic strategic shift in company focus.
• Counseled the CEO on current and future market segments and recommended strategic direction initiatives.

 VICE PRESIDENT, MARKETING 2001

iAsiaWorks, an international web hosting company focused on the Asian market.

Burlingame, CA

• Completed market segmentation analysis resulting in a strategic shift in product offerings.
• Led a team of 19 marketing professionals in 4 countries spanning 4 native languages
• Refocused the marketing organization to better address product marketing and sales support efforts
• Designed, built and launched 5 products in 3 months.

DIRECTOR, IP PRODUCT MARKETING AND STRATEGY 2000

Eureka Broadband, a BLEC startup

New York, NY

• Counseled the CEO and President on IP trends and strategy positions in the emerging building-centric market.
• Developed the product development and marketing process.
• Negotiated and finalized alliances with several different partners.
• Designed the strategy for implementing customer-managed networks.
• Formulated the P&L for the IP products

 SENIOR MANAGER, COMPETITIVE INTELLIGENCE 1997-2000

Qwest Communications International

Boise, ID/ Denver, CO

• Designed and implemented Qwest’s first competitive organization, responsible for monitoring the competitive landscape and making marketplace recommendations to executives.
• Developed Qwest’s first competitive intranet, including information on over 60 competitors in the first 3 months of creating the organization.
• Recruited and led a team of individuals responsible for corporate-wide competitive intelligence.
• Led the Marketing Help Desk, with responsibility for answering all marketing questions from the sales and customer service organizations.

IP PRODUCT LINE MANAGER 1997

Electric Lightwave, a telecommunications Competitive Local Exchange carrier with revenues of over $500Million.

Vancouver, WA

• Defined the Electric Lightwave Internet strategy resulting in 17% revenue growth.
• Built for the P&L of all IP products.
• Pursued key Internet peering partners leading to a decreased cost of 32%
• Created the ELI Service Level Agreement.
• Designed and received executive approval for the ELI Web Hosting center.

PACIFIC REGION MANAGER 1993-1997

internetMCI, Internet Solutions Team

Seattle, WA/ Boise, ID

• Drove all Internet revenue growth for the Pacific Region to an uplift of 116%.
• Internet Solutions Team increased national Web Hosting annual revenue run rate from less than $1 million in 1996 to $13 million by year-end 1997.
• Managed over 300 sales reps using Matrix management techniques.
• Managed Web hosting projects and directed application engineers.
• Trained sales and management on MCI's Internet products and services.
• Presented MCI's Internet strategy and products to all cross-functional boundaries of MCI's Fortune 200 accounts, from CEO's to IS managers.

Education

BOISE STATE UNIVERSITY 1991    

Bachelor of Arts, emphasis on organizational communication

Activities/Awards

COLUMNIST, TELECONOMICS.COM 2001

GLOBAL FINANCE MAGAZINE

Panelist “Roundtable: E-Finance Technology Providers Aim at ROI” June 2001

LOS ANGELES BUSINESS JOURNAL

Published “Internet Connectivity; Your business lifeline to e-commerce” July 1998

MCI MASTERS 1995, 1996

MCI Telecommunications

(Rewarded to the top 5% of sales, support and service representatives world-wide)